'Winning isn't everything, it's the ONLY thing.' These are the words uttered by Vince Lombardi, arguably the greatest football coach ever. "And so it is, particularly in sports", writes renowned bowling coach John Jowdy. "Rarely are contestants, other than winners, remembered. Bowling is no different. Nonetheless, in my humble opinion, a number of winless PBA bowlers have skills equal to most of the top stars."