Brunswick Bowling and Strikeforce bowling sales teams to consolidate
01/15/10
Brunswick Bowling & Billiards and Strikeforce
Bowling, LLC, have announced that they will combine their sales teams in order to serve bowling pro shops and distributors more efficiently and more effectively.
Steve Caffrey, vice president sales for Brunswick Aftermarket & Consumer Products, and Brad Handelman, president of Strikeforce Bowling LLC, said the consolidation will allow both Brunswick and KR Strikeforce to provide superior customer service and improved efficiencies.
"With the complementary nature of our product lines, and the knowledge base and expertise of our product specialists, it was an easy decision to consolidate our efforts," said Caffrey.
Nick Stickler, vice president of Brunswick Aftermarket and Consumer Products added, "Brunswick and KR Strikeforce have been partners in the Consumer Products business since KR became the licensee for Brunswick bowling bags in 1994. Although the two companies will remain independent, we expect the combined sales force will strengthen that alliance."
"We have listened to our customers and business partners, and feel this will provide unprecedented service to the industry," said Handelman. "The pro shops will have more frequent visits from their KR/Brunswick sales representative, which we believe will help the business of both of our companies as well as our customers."
Stickler and Handelman said that between the two companies, there will be up to 10 product specialists and company representatives available throughout the United States and Canada to assist pro shops and distributors with bowling ball, bowling bag, and bowling accessory needs for their customers.
Click here to see the territory map (pdf file).
Industry News
Brunswick Bowling & Billiards and Strikeforce
Bowling, LLC, have announced that they will combine their sales teams in order to serve bowling pro shops and distributors more efficiently and more effectively.Steve Caffrey, vice president sales for Brunswick Aftermarket & Consumer Products, and Brad Handelman, president of Strikeforce Bowling LLC, said the consolidation will allow both Brunswick and KR Strikeforce to provide superior customer service and improved efficiencies.
"With the complementary nature of our product lines, and the knowledge base and expertise of our product specialists, it was an easy decision to consolidate our efforts," said Caffrey.
Nick Stickler, vice president of Brunswick Aftermarket and Consumer Products added, "Brunswick and KR Strikeforce have been partners in the Consumer Products business since KR became the licensee for Brunswick bowling bags in 1994. Although the two companies will remain independent, we expect the combined sales force will strengthen that alliance."
"We have listened to our customers and business partners, and feel this will provide unprecedented service to the industry," said Handelman. "The pro shops will have more frequent visits from their KR/Brunswick sales representative, which we believe will help the business of both of our companies as well as our customers."
Stickler and Handelman said that between the two companies, there will be up to 10 product specialists and company representatives available throughout the United States and Canada to assist pro shops and distributors with bowling ball, bowling bag, and bowling accessory needs for their customers.
Click here to see the territory map (pdf file).
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