PBA increases households, viewers on ESPN in 2007-08

Denny's Professional Bowlers Association (PBA) Tour telecasts on ESPN during the 2007-08 season saw a five percent increase in average household audience and a four percent increase in total viewers from the 2006-07 season.

The 21 telecasts on ESPN averaged 745,000 households, up from 710,000 in 2006-07 – a five percent increase – and was a seven percent increase over the 698,000 average household audience in 2005-06.

Additionally, an average of 901,298 total viewers tuned in to the telecasts, a four percent increase over the 867,022 who watched in 2006-07.

The overall average rating of .80 was equal to the 2006-07 overall rating.

The 2008 Motel 6 Dick Weber Open in Fountain Valley, Calif., was the most-watched event on the Tour in 2007-08, averaging 1.3 million households, up eight percent from last year's telecast.