PBA signs game partnership with Concrete Software

Concrete Software®, Inc., a leader in innovative mobile content, has announced that it has signed a worldwide agreement with the Professional Bowlers Association (PBA) to produce and distribute a mobile bowling game under the PBA brand. PBA Bowling™ will be released in June 2008 worldwide just in time for the PBA Team Shootout Hosted by Six Flags Great America which will be aired on ESPN.

PBA Bowling will be built with cutting edge technology including 3D graphics and mobile motion technology (the option to use real motion with the mobile handset to roll the bowling ball). Motion technology utilizes your mobile device's camera to detect movements and emulates a real throw, similar to the Wii remote. The game will also include 11 of the top PBA bowlers including today's top stars like Norm Duke, Pete Weber and Tommy Jones.

"We are very pleased to be teaming up with Concrete Software to produce the first PBA video game of its kind," PBA Commissioner and CEO Fred Schreyer said. "This is a great opportunity to showcase not only the game of bowling and the PBA but to also have some of the superstars of the PBA featured so that fans across the world can put themselves on the lanes with Pete Weber, Sean Rash and others."

"Bowling games have always done well in the mobile market which makes it very exciting to be working with the premier brand in bowling" said Keith Pichelman, CEO of Concrete Software. "It's exciting to be able to combine our knowledge of building games and the PBA's long history of bowling."

The PBA Team Shootout Hosted by Six Flags Great America takes place June 5-8 at Six Flags Great America in Gurnee, Ill., and will air on ESPN throughout the summer. The event features 18 PBA Tour stars competing in a team event for a top prize of $100,000.