Sports Challenge Network and Rolltech, the creators behind XBowling and Action Bowling, have completed a merger agreement, the companies announced Monday.
The newly incorporated Sports Challenge Network (SCN) will be the parent company for all combined products, creating the industry leader in innovating and expanding new types of bowler experiences, competition, and connection over mobile devices and networks within the sport of bowling.
In the five years since both companies launched, each has excelled in their efforts to bring mobile technology to the industry and help redefine the experience of bowling. Now, SCN will give consumers access to products that bring new levels of innovation to how bowlers compete, connect and build community. These products will also help proprietors drive traffic to bowling centers, generating additional revenue with more bowlers returning more often.
“I am delighted to announce the completion of this exciting merger between SCN and Rolltech,” said Tim Minard, CEO of Sports Challenge Network Inc.
“We are completely motivated by helping bowlers individually, and the industry collectively, expand in new ways across what we call the 3 C’s of bowling: competition, connection and community. Together, SCN and Rolltech are uniquely positioned to do this and we look forward to helping define and lead the digital and mobile future of the sport.”
Sports Challenge Network will focus on two products: Action Bowling and Mobilizer.
Action Bowling is a consumer-facing mobile product that lets league bowlers compete in virtual contests for real cash using league scores. Mobilizer provides bowling centers with a custom mobile app and backend system to more easily manage all aspects of their business from one simple platform.
“The new Sports Challenge Network Inc. will deliver unmatched excitement, service and value to customers in very unique ways that enable bowlers to experience and participate in the sport differently, and connect and play over their personal devices,” said Rich Belsky, former CEO of Rolltech, and now COO of SCN.
“Our goal is to help advance the implementation and adoption of new technology to benefit consumers and bowling proprietors.”
Each product has already seen promising early growth and customer adoption. As a result of the merger, SCN will be able to offer even more expanded options to consumers through its partnerships with bowling centers worldwide and relationships with other key industry partners and organizations.
“SCN continues to invest in growing the bowling industry. The merger of SCN and Rolltech is another significant step in delivering excitement and new opportunities to customers, proprietors and the industry as a whole through the power of mobile,” said Michael Ducat, former president and Hall of Fame Member, BPAA (Bowling Proprietors’ Association of America).