Boutique center is a vision for the future of dining and entertainment

04 April, 2017

Industry News

3048

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With so many people boasting about traveling to Austin, San Antonio and Houston, Miguel Kamel was looking to put McAllen, Texas on the map. Moving forward, Kamel decided to develop and build the new $12-million-dollar hangout off Expressway 83 in Texas that is now deemed, Europa Cuisine & Entertainment.

This new boutique facility is something that brings the local community a unique blend of artful culinary selections and the joy of entertainment.

Following the grand opening in November of 2016, now the talk of the town, this location features a chef-inspired restaurant, innovative mixology bar, private dining and party rooms, and 12 full size lanes of QubicaAMF-equipped bowling to round out their entertainment offering.

“The bowling we offer is not the bowling you were used to growing up,” said owner Kamel. “We have 12 lanes of bowling that offer state-of-the-art entertainment, and even have private rooms that back up to 4 of the lanes which we can leverage for parties and corporate events.”

When launching this new endeavor, Kamel committed to making every visit memorable to his customers, and making Europa the place to be. Knowing there was a unique market here in Texas he chose to leverage bowling as the anchor and began searching for how he could turn his vision into a reality.

Thanks to years of experience, he knew the restaurant side of the business would do well, but choosing to add bowling was a new direction. That is when he discovered QubicaAMF Worldwide. After seeing different options, Kamel chose to install 12 lanes of Arctic Blue SPL Boutique Bowling Lanes, new XLi EDGE Pinspotters and the BES X Bowler Entertainment System.

“Boutique centers that are using bowling as their anchor are popping up around the world, and have proven to be a very profitable attraction,” said Wendy Smith, Director of New Business Development, QubicaAMF Worldwide.

“Based on what Miguel was looking to create we were able to find the right mix of products that are helping Europa succeed, and turning Miguel’s dream into the reality he hoped for.”

Kamel shared, “We developed this boutique entertainment concept three years ago, and we are blessed to see how well it has all turned out.”

Reviews from the local community rave that the 26,500 square foot facility blows their mind, and soon will be the entertainment and culinary hub to bring patrons from a 250-mile radius to this area.

Therefore, if you are in the McAllen, Texas, area and looking to have some drinks, have dinner with your family or have a night out bowling with your friends, Europa Cuisine & Entertainment has everything the new-age customer could want.

Herbert Bickel