Lipton Iced Tea named title sponsor of 2013 Bowling's U.S. Open

    02/21/13

    United States

    2013LITUSOpenLogo.jpg The Bowling Proprietors' Association of America (BPAA) today revealed the official title sponsor of this year's highly anticipated Bowling's U.S. Open tournament Lipton Iced Tea.

    For the second year in row, the bowling industry has teamed up with the brand's ready-to-drink portfolio for a principal sponsorship deal to lead the industry's preeminent bowling tournament.

    The 2013 Bowling's U.S. Open will be held in Columbus, Ohio, beginning July 20, and will combine the Men's, Women's and Senior Women's tournaments.

    2009BPAAEDStevenJohnson.jpgThe sponsorship deal with Lipton Iced Tea marks the first time a title sponsor has ever been named for Bowling's U.S. Open. The multi-layered sponsorship program includes an integrated mix of branding, experiential and digital/social media that will target bowling fans and enthusiasts throughout the U.S. as well as robust on-site activations at each of the host centers and at the Open final.

    "We're so pleased to once again partner with PepsiCo and welcome back Lipton Iced Tea as the title sponsor of Bowling's U.S. Open. In addition to being an iconic brand, Lipton Iced Tea is a fantastic product that is a favorite of pro bowlers as well as our fans and enthusiasts," said Steve Johnson (right), executive director of BPAA.

    "Lipton leads a great class of sponsors that have already signed on for this year's Open, a testament to the strength of the event."

    With more than 100 years of experience, Lipton is one of the world's great refreshment brands, with a portfolio of ready-to-drink iced teas for every occasion, including Lipton Iced Tea, Pure Leaf Iced Tea and Brisk Iced Tea.

    To support this first-of-a-kind groundbreaking event, additional sponsors committed to date include: Jani-King, Storm Bowling Products, Ebonite, Brunswick Bowling & Billiards, Columbia 300, Roto Grip, Turbo, Dexter, and Bowling Music Network.

    The Men's and Women's U.S. Open competition will take place simultaneously, beginning Saturday, July 20, at three host centers - Wayne Webb's Columbus Bowl, Columbus Western Bowl and Holiday Lanes.

    The event will conclude with the top four men and top four women bowlers earning a spot in the finals, on Saturday, July 27, at Columbus Western Bowl.

    The U.S. Open Finals will be telecast in a live two-hour event on ESPN at noon EST that Saturday, where the winner of the Men's and the winner of the Women's U.S. Open will be crowned.

     


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