BBBI joins Mission Possible challenge


    USBC Youth

    Bowling Business Builders International steps up to help make the mission possible to certify 20,000 youth bowlers in 2014

    2013BBBIKidsBowlFree.jpgStrike Ten Entertainment (STE) and the International Bowling Campus Youth Development department announced the addition of Bowling Business Builders International (BBBI) as a participating partner in the Mission Possible challenge to certify 20,000 youth bowlers in 2014.

    BBBI, the creators of the popular "Kids Bowl Free" (KBF) program, will help expand the Mission Possible participating center base and assist these centers in their recruiting efforts to attract more kids to join one of the Mission Possible "8 for 8," "10 for 10" or "12 for 12" leagues.

    2013MissionPossibleProgramLogo.jpg"We want to help in this challenge to sign up 20,000 youth bowlers in 2014. Under the marketing platform we offer to our 'Kids Bowl Free' centers, we have a database of over 2 million kids and families we can effectively recruit to join one of the Mission Possible leagues," said Bruce Davis, president of BBBI adding,

    "We're eager to get 2014 off to a great start by working with our KBF centers to convert these casual bowlers to more frequent league bowlers through one of the Mission Possible leagues."

    Mission Possible marketing kits are priced for all proprietor budgets at just $20.14 each and come with all the materials needed to market and promote the program locally, such as, standees, posters, counter cards and customizable sales flyers.

    As an incentive to participate in Mission Possible, centers who sign up and certify youth bowlers during the promotion period are entered to win a $20,000 cash grand prize and their local USBC association can win $5,000.

    2013KegelFLEXLaneMachine.jpgIn addition, Kegel is donating a Flex Lane Machine (valued at over $30,000) and Brunswick and QubicaAMF are each donating $2,500 in parts or chemicals as bonus giveaways.

    Centers who sign up will automatically be entered into the Grand Prize drawing and for every youth bowler they certify, they will receive additional entries. The more bowlers a center certifies, the better their chances are to win.

    "We are excited to have BBBI on board as a participating partner in this mission to sign up 20,000 youth bowlers," said Chad Murphy, International Bowling Campus managing director of youth development. "This truly is a team effort and it shows that all the stake holders in our industry see the value in investing in youth bowlers."

    To activate the Mission Possible program, BPAA member centers should call Strike Ten at 800-343-1329, ext. 8444. For more information about the program, contact Chad Murphy or John Harbuck, STE vice president at 800-343-1329, or click here.