Bowling industry combines to bring the sport of bowling to the 2014 CMA Music Festival


    Industry News

    Country music fans and bowling enthusiasts will have their chance to bowl live inside AT&T U-Verse Fan Fair X at the CMA Music Festival

    2014CMAMucicFestival.jpg is teaming up with Brunswick Bowling and XBowling to bring the sport of bowling to the 2014 CMA Music Festival in Nashville from June 5 to June 8.

    With a partnership between Country Music Association (CMA) and Sports Challenge Network, LLC (SCN), bowling lanes will be set up inside the AT&T U-verse Fan Fair X where celebrities and fans will have an opportunity to polish up on their bowling skills during the 4-day event.

    STEFrankDeSocio2.jpg"We are so excited for bowling to be a part of the 2014 CMA Music Festival and to bring together two of America's great passions," said Frank DeSocio (pictured right), president of Strike Ten Entertainment (STE).

    STE is the centralized sponsor-activation arm for bowling and the creator of, an online destination for bowling fans. "It brings the number one participatory sport in America to an audience of millions of bowling enthusiasts and country music fans in an interactive and exciting way."

    Through the XBowling mobile platform, country music and bowling fans had their chance to vote for Country Music stars to bowl live inside AT&T U-verse Fan Fair X at the CMA Music Festival.

    Prior to the CMA Music Festival, fans had a chance to participate in the CMA XBowling Celebrity Challenge, a unique bowling experience featured on the XBowling app, through which fans had an opportunity to win a VIP Trip to the CMA Music Festival in Nashville, Tenn.
    In addition to the VIP Trip, fans had a chance to win four day passes to the CMA Music Festival and other prizes through entering sweepstakes and participating in skill-based bowling competitions.

    "Having the chance to set up bowling lanes at the festival will provide attendees the chance to knock down some pins while enjoying their favorite country music in a fun setting," added DeSocio.

    "Additionally, we are excited that a number of country music stars will be participating in a few rounds of bowling alongside fans throughout the festival."

    Tim Minard, Founder and CEO of XBowling, went on to say, "Our partnerships with the bowling industry and now as a partner of the 2014 CMA Music Festival gives us the opportunity to demonstrate the unique engagement of the XBowling platform and recreate an actual bowling center experience for artists, fans and the industry at large."

    He later noted, "We are proud to be a part of a ground-breaking activation. We are revolutionizing the traditional bowling experience to keep up in the advanced technological world we are living in."

    Brent Perrier, Brunswick Bowling Products' President, commented, "Brunswick is proud to partner with XBowling and to present bowling at Fan Fair X. We hope our lane and pinsetter installation will show a completely new potential customer just how fun bowling can be."

    Musicians set to make appearances inside the Fan Fair X to play against select winners include multi-platinum artists, Lonestar, Natalie Stovall & The Drive, George Ducas, David Shelby, The Henningsons, Trent Tomlinson, Lindsay Ell and Mark Wills.

    A portion of all proceeds from the 2014 CMA Music Festival provide support to the CMA Foundation.


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