John Harbuck named President of Strike Ten Entertainment


    Industry News


    John Harbuck, who has been involved in licensing and consumer promotions for nearly three decades, has been named president of Strike Ten Entertainment (STE), the sponsor-activation arm of the bowling industry that serves industry sponsors, partners and more than 2,100 member bowling centers.

    Harbuck (pictured) joined STE in 2012 as vice president of activation and fulfillment and was named STE interim president on July 1. He replaced Frank DeSocio, who took over as executive director of the Bowling Proprietors' Association of America (BPAA).

    "We are excited to have John take on the leadership role at Strike Ten," Anthony Perrone, chairman of the Strike Ten board of directors, said. "He has been an integral part of STE for the last few years and he has the experience and passion to keep STE moving forward."

    Before joining STE, Harbuck was co-founder and managing partner for Leading Edge Promotions, which developed numerous licensed league promotions such as the NASCAR Bowling League, Disney Bowling Club and Star Wars Strike Force to name just a few. These leagues were credited with attracting tens of thousands of new league bowlers.

    "We have developed some tremendous programs at Strike Ten and I am honored that the STE board is giving me the opportunity to continue to work with our sponsors, partners and member centers," Harbuck said.

    Harbuck earned a bachelor's degree in advertising/communication from the University of Alabama.

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