QubicaAMF reports shift to Bowler Entertainment System (BES X)


    Industry News

    Centers focus on increasing bowler engagement and driving repeat business





    With over 350 centers worldwide having BES X, its newest and world's only Bowler Entertainment System installed to-date, QubicaAMF Worldwide, the leading manufacturer of bowling and mini bowling products, is noticing a steady shift by centers with competitors' systems to BES X.

    "There are features in BES X you won't find anywhere else, like YouToons and the Mad Games, that will give our customers the entertainment experience they're looking for, and one they will keep coming back for," said Jeff Jacot, Operations Manager at Starlight Lanes in New Mexico.

    Centers, almost universally, continue to report the need to increase bowler engagement, drive repeat business and reach new demographics while still appealing to their league business. Centers that have moved to BES X are confirming these results.

    2014QAMFSeniorVPJuanCabezas.jpg"In the end, we feel that BES X is the only system designed to help us attract and build the new business that we're looking for." "We are thrilled with the success that our customers are experiencing with BES X. In addition to reporting typical increases in total revenue upwards of 20%, centers are telling us that the unique features built into BES X are helping them reach new customer segments and engage consumers on a whole new level," says Juan Cabezas (pictured left), President and Chief Growth Officer of QubicaAMF Worldwide.

    "We have a passion for innovating products that make our customers more successful. We are excited to see BES X deliver on this and are committed to continue to invest in and grow this product based on the demands of bowling consumers and the needs of proprietors."

    "We are seeing a real shift in the market," says Jay Buhl, Senior VP of Sales, The Americas for QubicaAMF Worldwide.

    "Centers are moving to BES X because it provides such a unique and comprehensive set of features to that are helping them drive specific segments of their business, like YouToons for corporate and teambuilding parties, Monster Factory for birthday parties, and the shorter format Mad Games for open bowlers. We are hearing these stories from proprietors over and over again."


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