Turbo becomes Promotional Sponsor of the 2011 Bowling's U.S. Women's Open

    08/25/10

    BPAA News

    2010BPAALogo.jpgThe Bowling Proprietors' Association of America (BPAA) has inked a deal to have Turbo Bowling Accessories become a promotional sponsor of the prestigious 2011 Bowling's U.S. Women's Open.

    As part of the agreement, Turbo captures product line exclusivity to all marketing aspects of the historic event and the qualifiers leading up to the finals.

    The 2011 Bowling's U.S. Women's Open, sponsored by the Brands of Ebonite International, is open to all female youth and adult bowlers in the United States and their international counterparts.

    The June 30, 2011 finals will be hosted on-site at Cowboys Stadium in Arlington, Texas (home of Super Bowl XLV). The event, scheduled to air on ESPN, is expected to draw one of the largest live viewing audiences in the history of the sport.

    Turbo, a leading manufacturer of bowling insert products and accessories, plans to use the partnership to further expand recognition in women's sports. "As a female executive of the bowling industry, it is my privilege and honor to be able to lend our support and sponsorship to this prestigious event," said Lori Tessmar, president of Turbo Bowling Accessories.

    "We commend the BPAA and Ebonite International for stepping up and offering this tremendous opportunity to showcase women's bowling."

    Bowling continues to be the largest participation sport in the U.S. as annually, more than 71 million consumers take to the lanes. Now women represent 49% of all bowlers and their involvement has grown the last four years with a 1.5% increase in the past 12-months.

    "We are proud to have Turbo aligned with the 2011 Bowling's U.S. Women's Open and all marketing associated with this once-in-a lifetime event," said Steve Johnson, executive director of the BPAA. "As a progressive leader in our industry, Turbo recognizes the surging popularity of bowling among women and the heightened consumer demand to watch and attend bowling events."