In this issue:
ISSUE AT HANDShoebox No More!By Scott Frager
• Lou Holtz will be keynote speaker at Bowl Expo.
• Betson Enterprises has new digs.
• BPAA’s Victor Lerner Memorial Medal goes to Tom Martino.Compiled by Patty Heath
CONSIDER THISSmile, and the World Smiles with YouSmiles are contagious, so pass them on.By Ben Jones
FEATURE20th Century Lanes’ Legacy: Love, Family, FriendsThe matchmaker of Boise is closing its doors, but the memories linger.By Pamela Kleibrink Thompson
COVER STORYMarket Your Business Like A #BowlingBossThe cheat-sheet for marketing in 2018By Sean Krainert
CELEBRATIONSA Charming DinosaurChicago’s iconic Southport Lanes celebrates its 95th anniversary.By Mark Miller
PROFILEParadise Found and LostFormer BPAA executive director John Berglund found Paradise but Hurricane Irma had a different plan.By Joan Taylor