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Main Event Entertainment selects QubicaAMF’s BES X


2016MainEventEntertainmentLogo.jpgMain Event Entertainment and QubicaAMF Worldwide, the leading marketer and manufacturer of bowling and mini bowling products, has announced that Main Event will install QubicaAMF’s Bowler Entertainment System, BES X, and Center Management System, Conqueror Pro in all of its centers.

This includes new locations that will be built across the U.S. along with existing facilities that will be upgraded. This decision is part of the entertainment center’s focus on furthering the world of bowling entertainment and the guest experience.

“Our goal is to work together as industry partners for the mutual success of our companies and to drive the future of bowling entertainment,” says Charlie Keegan, CEO of Main Event. “The positioning and features that BES X offers will enhance our guests’ bowling experience and solidify our position as the leader in bowling-anchored entertainment.”

Dallas-based Main Event Entertainment is the fastest-growing bowling-anchored entertainment center in America and provides entertainment and dining for people of all ages.

Attractions include state-of-the-art bowling, a multi-level laser tag arena, a challenging gravity ropes course, more than 100 interactive and virtual games, a chef-inspired menu to enjoy lane-side or in any of Main Event’s multiple dining areas and a full bar serving innovative cocktails, wines and craft and local beers.

QAMFPatCiniello.jpg“We are extremely excited to partner with Main Event as their exclusive provider of bowling technology. They are an exceptionally well respected entertainment center and have been a leader in transforming the bowling industry,” states Pat Ciniello (pictured), Chairman of the Board of QubicaAMF.

“We share a similar philosophy and passion for innovation, growing the industry and delivering a better guest experience. BES X was designed to do just that – to dramatically increase the appeal of bowling by delivering to each consumer group what they need to have more fun, compete, socialize and relax, resulting in more games bowled and increased frequency of visits.”

“Main Event is a perfect example of delivering beyond the expectations of today’s consumers. We are proud to partner with Main Event to continue to raise the bar, innovate and drive the industry forward,” says Jay Buhl, Senior Vice President & General Manager, The Americas for QubicaAMF.

BES X is the result of extensive market research, a proven process for product innovation and over three years of investments in research and development. It is the only system in the world designed to take every aspect of what makes bowling appealing to people to the next level, aimed to grow bowling businesses and drive the industry forward.

Today, over 550 centers representing more than 9,800 lanes in 62 countries around the world are successfully using BES X, and over 50 million games have been bowled on BES X. In addition, centers are consistently reporting typical increases in total revenue upwards of 20%, expanded repeat business, and longer customer visits-all within the first year of installing the system.

For more information on how BES X can redefine the bowling experience and grow center revenue, click here to watch the video or for a system demo.

Herbert Bickel

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