QubicaAMF names Roger Creamer Regional Sales Manager for the UK Market

07/30/10

Industry News

2010RSMUKRogeCreamer.jpgQubicaAMF Worldwide has announced today a recent change in its International Sales organization. Designed to improve the coordination of sales efforts in key markets, Roger Creamer (pictured) has assumed responsibility as Regional Sales Manager for the UK market effective immediately.

This change is an added responsibility as Roger will retain his role as Regional Sales Manager in the Middle East and continue to support distributors and agents in that region.

Creamer has been with AMF, now QubicaAMF Worldwide, for over 25 years serving as a Regional Sales Manager throughout the European and Middle Eastern regions. He relocated to Dubai in 2006, and has been instrumental in the growth of QubicaAMF's Middle East business. By the end of this year, Cramer will reside in the UK as he transitions his living accommodations from Dubai.

In making the announcement, Ron Wood, Vice President of International Sales for QubicaAMF Worldwide, commented: "Through his efforts, we now have a well developed distributor and agent network in the Middle East that Roger will continue to support from the UK. Roger has been a true asset to AMF and QubicaAMF over the years and maintains a wealth of knowledge and experience in the bowling and entertainment industries. We look forward to his continued service."

Under the department's new structure, Robert Smedley and David Gee, UK Sales Managers, will report to Cramer. In addition, Cramer will oversee Technical Managers Darren Lewis and John Emmett for the coordination of technical needs in support of QubicaAMF UK customers.

Roger Creamer has more than 40 years experience in the bowling business, 22 years in bowling center operations before switching to bowling product sales. Cramer headed AMF's product sales business in the UK beginning in 1986, when the number of centers grew from 50 to 200 in just four years.

He continues to take a keen interest in bowling center operations running the QubicaAMF Bowling Center Management School and its recently added module, Bowling Center Marketing.

Along the way Cramer also found time to bowl—quite successfully, and captained his national team, Great Britain, in the middle 1970's. The son of a British politician, whose footsteps he nearly followed, Cramer has no regrets in choosing the path that he did. "In the bowling business I get to tell the truth more times than not. Tell me the politician that has that luxury."

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