World Bowling makes its new debut at at 17th Incheon Asian Games

    09/18/14

    World Bowling News

    2014AsianGamesLogo.jpgAs the 2014 Asian Games starts in Incheon, South Korea, World Bowling will be a major feature on the programme of this 17th edition.

    Bowling, one of the few non-Olympic sports in the Asian Games, will make an exclusive appearance on the programme, making it one of the biggest sports represented in this edition, as it hands out 12 gold medals.

    South Korea is a fantastic setup for these Games, especially given the reputation of Bowling in this country. Tremendously popular, bowling is anchored in Korean culture. So why and how our sport became so attractive and successful in this country?

    Part of the answer lies in the fact that Korea is such a compact country, making it easier to create sports complexes and leave a strong legacy. In the 70's bowling was a sport on the rise, grabbing worldwide attention and acquiring a place for itself in Korean culture.

    2014WorldBowlingLogo.jpg2013WSrCWTBAPresidentKevinDornberger.jpgThus began the tradition of Korean Bowling. The "bowling fever" then took all of Asia of by storm, quickly securing a slot in the Asian Games in 1978.

    Since then the sport has traditionally been dominated by the current host nation – South Korea - but other nations are getting ready to challenge for the top spot, making the next few days of competition a highly anticipated event.

    Kevin Dornberger (right), President of World Bowling, commented: "Professionalism – that is one of the keys of success in Korea, and it is perfectly in line with our credo since we rebranded World Bowling last year.

    "We want to show that Bowling is both a professional game and a sport for all. I look forward to this event, to sharing our sport and our new look with the world at the Asian Games, one of the biggest events for Bowling!"