Dexter inks promotional sponsorship of the historic 2011 U.S. Women's Open

    09/03/10

    BPAA News

    2010BPAALogo.jpgThe Bowling Proprietors' Association of America (BPAA) has agreed to have Dexter Bowling become a promotional sponsor of the prestigious 2011 Bowling's U.S. Women's Open.

    As part of the agreement, Dexter captures the bowling shoe product line exclusivity for all marketing aspects of the historic event and the qualifiers leading up the finals.

    The 2011 Bowling's U.S. Women's Open, sponsored by the Brands of Ebonite International, is open to all female youth and adult bowlers in the United States and their international counterparts.

    The June 30, 2011 finals will be hosted on-site at Cowboys Stadium in Arlington, Texas (home of Super Bowl XLV). The event, scheduled to air on ESPN, is expected to draw one of the largest live viewing audiences in the history of the sport.

    Dexter, the number one bowling shoe in the world, plans to use the new relationship to further its position of strength in women's sports.

    "The BPAA and Ebonite have created an exciting, world-class event at a world-class facility," said Bud Clapsaddle, V.P. Dexter Bowling. "We are excited to present our premier product line alongside the finest female bowlers in the world."

    More than 71 million consumers annually take to the lanes as bowling continues to be the largest participation sport in the U.S. Women represent 49% of all bowlers and since 2007, adult female annual participation is up 12.9% from 21.7 million to 24.5 million.

    "We are proud to have Dexter aligned with the 2011 Bowling's U.S. Women's Open and all marketing associated with this new, revitalized event," said Steve Johnson, executive director of the BPAA.

    "As a true category leader, Dexter recognizes the surging popularity of bowling among women and the significant value behind the national and grassroots promotion plans."