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Super Bowl FEC scores big with QubicaAMF’s BES X


At Super Bowl Family Entertainment Center in Appleton, Wisconsin, bowling is taking on a new look and feel. Purchased in 1998, Super Bowl has been a thriving bowling center which has utilized its 48 lanes to promote open bowling, continuous league offerings and a successful sports bar located within the center.

However, as any successful proprietor knows, David Bardon, owner of Super Bowl, knew that he had to continue to expand upon his current offerings and keep up with the changing entertainment scene.

In late 2016, David made the decision to upgrade his scoring system to BES X, the world’s only Bowler Entertainment System, from QubicaAMF Worldwide.

“It’s not just bowling anymore,” states Bardon, who is also the President of MUBIG, the Multi Unit Bowling Information Group.

“Proprietors need to focus on enhancing the customer experience by providing new ways to bowl, building social interaction and connecting with the new generation of bowlers. BES X allows us to do just that.”

Bardon is a proprietor of four successful bowling based entertainment centers, currently operating 112 total lanes. At his flagship center in Appleton, Wisconsin, he makes sure it is the home for family fun and entertainment by offering quality products at quality prices.

With the new BES X Bowler Entertainment System, he is able to more effectively leverage open play to new and larger customer segments, grow the number of parties and group events he hosts, while continuing to cater to his league bowling business.

Bardon continues, “In the ever-changing bowling industry, we are seeing a switch to offering a complete realm of family entertainment, and I am glad there is still a way we can offer bowling as the anchor for that entertainment.”

“We are thankful for the relationship we have built with David, and appreciate his continued service for the entire bowing industry,” said Jay Buhl, Senior VP and General Manager of Sales for The Americas for QubicaAMF Worldwide.

“Our passion is innovating and providing state-of-the-art products, such as BES X, so proprietors like David can be more successful delivering the experience today’s customers have come to expect.”

For more information on how BES X can redefine the bowling experience and grow center revenue, click here to watch the video or for a system demo.

Herbert Bickel

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