Arlington-based Bowling Museum opens Nascar exhibit

10 April, 2016

Industry News

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NASCAR legend Richard Petty and driver Brian Scott helped the International Bowling Museum and Hall of Fame open a new exhibit today highlighting the rich history and connection between racing and bowling.

The exhibit, “Bowling and NASCAR: Life in the Fast Lane,” will be featured until Sept. 16 at the Arlington-based museum. It includes memorabilia ranging from NASCAR themed bowling balls to racing suits and trophies. Petty, an avid bowler, has loaned several items including an outfit and belt buckles.

“Like racing, bowling is a slice of Americana and this exhibit really shows the connection between the two,” said Petty. “Bowling has always been a favorite pastime for my family and I’m proud to be able to be a part of this display.”

Gregg Williams, director of development for the museum said, “Throughout the year, our museum hosts guests from all around the world. With the NASCAR exhibit, we are now able to showcase a broader view of bowling that shows the mass appeal of the game.”

The ties between racing and bowling date back to the 1990s when NASCAR bowling leagues were launched and were immediate hits at bowling centers across the country. Since then, the bowling industry has increased its involvement in racing from sponsoring races to engaging with drivers and teams.

Today, Go Bowling, the consumer-facing brand of bowling, and its supporting organizations – Bowling Proprietor’s Association of America and Strike Ten Entertainment – are proud sponsors of the Go Bowling 400 at Kansas Speedway. In addition, Go Bowling is also a partner with Richard Petty Motorsports and sponsor of its driver Brian Scott and the No. 44 Team.

Located at the International Bowling Campus in Arlington, Texas, the International Bowling Museum and Hall of Fame collects, preserves and researches bowling’s history, provides a suitable home for bowling’s major halls of fame, and makes the museum’s information and collection available to interested parties globally for education, promotion and entertainment.

The museum is open on Sundays from noon to 6 p.m. and Tuesday through Saturday from 9:30 a.m. to 5 p.m. Admission is $9.50 for adults, and $7.50 for seniors (ages 65 and older) and children ages 4-18. Children 3 and under are free.

Herbert Bickel