Richard Petty Motorsports partners with Go Bowling

09 April, 2016

Industry News

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Richard Petty Motorsports announced today that Go Bowling and Strike Ten Entertainment, the bowling industry’s marketing arm and sponsorship division, will partner with driver Brian Scott and the No. 44 Ford Team for the Go Bowling 400 at Kansas Speedway in May.

As part of the one-race primary partnership, the GoBowling.com logo will be on the hood of the No. 44 Ford Fusion at the May 7 night race in Kansas. Go Bowling has been a partner with Richard Petty Motorsports since 2013, and has been featured on the No. 43 Ford Fusion driven by Aric Almirola.

“We’re really excited to have Go Bowling back as a partner for the No. 44 car during Kansas Speedway race weekend,” said Brian Moffitt, CEO of Richard Petty Motorsports.

“In addition to their activation throughout the racetrack, we are thrilled to give them an on-track presence for 400 miles. Bowling is a sport that is special to both Richard Petty and Brian Scott and to be able to have that representation on the car in the Kansas race will be fun for all.”

The ties between racing and bowling date back to the 1990s when NASCAR bowling leagues were launched and were immediate hits at bowling centers across the country. Since then, the bowling industry – Go Bowling and Strike Ten Entertainment – has increased its involvement in racing from sponsoring races to engaging with drivers and teams.

“We are proud to be associated with Richard Petty Motorsports and rising star Brian Scott,” said John Harbuck, President of Strike Ten Entertainment.

“There is a natural fit between one of America’s largest spectator sports, NASCAR racing, and the largest participatory sport, bowling. Both have a unique appeal and attract fans who like to have a great time with family and friends.”

More than 67 million people take to the lanes each year and bowling centers serve as community hubs for social events, birthday parties, competitive leagues and charitable fundraisers.

As part of the agreement, Strike Ten Entertainment is partnering with Petty Family Foundation to host a charity bowling event in Indianapolis in July. The event will benefit Brandywine Creek Farms, a non-profit organization that donates a half million pounds of food each year to needy families in Indianapolis.

The event will be held on Friday, July 22 from 7:00 – 9:00 p.m. at a bowling facility in Indianapolis. More information can be found at www.PettyFamilyFoundation.org.

“NASCAR legend Richard Petty, and the Petty Family Foundation are excited to announce that we are partnering with Go Bowling, Strike Ten, and Bowling Proprietors, in a campaign to raise money for the fight against hunger with Brandywine Creek Farms,” Shannon Newman, Director of Petty Family Foundation, said.

“This campaign to fight hunger is fully consistent with our mission at the Petty Family Foundation, which is to seek a positive change for those in need by inspiring communities to enrich the lives of their residents, and by providing the means necessary to empower individuals, organizations, and agencies who help make dreams come true for others.”

Fans can catch the No. 44 Go Bowling Ford Fusion and Brian Scott in action at the Go Bowling 400 from Kansas Speedway May 7 live on FOX Sports 1 and SiriusXM NASCAR Radio channel 90 at 7:30 p.m. ET. For more information, visit www.gobowling.com and www.richardpettymotorsports.com.

Herbert Bickel