Jay Levinson, author of popular Guerilla Marketing books, to Keynote International Bowl Expo Educational Session

    04/20/07

    International Bowl Expo 2007

    Levinson kicks off two days of educational sessions expanded for 2007

    With his innovative 'take-no-prisoners' approach to marketing, Jay Levinson will address attendees at International Bowl Expo 2007's (IBE 2007) educational keynote session scheduled for Monday, June 25 from 1:15 - 2:30 p.m., according to the Bowling Proprietors' Association of America (BPAA) organizers of IBE 2007.

    Levinson's approach for the small business owner is filled with solid ideas that really work. His session will cover: • The fastest growing markets with tips on reaching them • Strategies for marketing during a recession • Up-to-date information on what consumers care about • New programs for targeted prospects • How to use the technological explosion for bigger profits Levinson's session kicks of two days of educational offerings for IBE 2007 attendees. Expanded from 2006, 49 educational seminars and workshops will now be offered in more tracks such as General Interest, Marketing & Management, Lanes & Equipment, Small Centers, Food & Beverage, Promos/Marketing, Party/Promotions, Training & Services, Hiring, Youth, Pro Shops and Coaching. Examples of seminar topics include Youth Programs, Mechanics 101, Leagues, Merchandising, Customer Service, Marketing on Small Budgets, Hiring Staff, Food Operations Profits, Risk Management and Strategies for Business & Coaching, Corporate/Birthday Parties plus many other topics. 'Bowling - A Cut Above the Rest' is the theme as International Bowl Expo 2007 returns to Las Vegas and the Mandalay Bay Resort & Casino, June 24 - June 29, 2007. The Trade Show will be held at the Mandalay Bay Convention Center on Wednesday and Thursday of that week. All other Bowl Expo events and educational seminars will be conducted at the Mandalay Bay Resort & Casino. International Bowl Expo recognizes current 2007 Diamond Level Sponsors Pepsi-Cola, QubicaAMF, Sysco and North Pointe Insurance Group along with Platinum Level Sponsors Brunswick, Switch, U.S. Bowling Corporation and U. S. Steltronic. International Bowl Expo is the premier industry event for owners and operators of bowling centers, billiard centers and pro shops worldwide.